Do you need words that are, well... less wordy?
I think we're going to get along.
I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.
What can I do for you?
Words. And strategy around words, like which words to choose and how and where to use them.
Copywriting
Sick of cursing at a blinking cursor? Let me take the brain strain and write your web copy, blogs, thought leadership articles, or case studies.
UX writing
Are your customers pushing the right buttons, literally? The right words can make or break your user experience. I can advise on best practice or write your microcopy.
Tone of voice
A bit ick about how your business comes across in your writing? Let me help you uncover what makes you uniquely you, and put it into words you can use.
The backstory
I’m a copywriter, content designer, sometimes ghostwriter and always ruthless editor.
I LOVE making complicated stuff easy to understand, chopping fluff and jargon, and digging deep to find out what makes you and your business tick.
I started out in sustainable travel and sidestepped into travel PR. It was the combination of writing and learning about new places, people and businesses that lured me into freelance copywriting.
Ok, that and the flexibility of working on my own terms, from anywhere.
I still write for travel businesses, but my other niche is as a generalist. I have a special compartment in my brain for whatever I’m working on right now. I’ve been a short-term expert in air cargo, fintech, edtech and even insulation.
Other parts of my brain are given over to being a cool mum (reality ≠ perception), a fairweather vanlifer, and attempting to grow tropical plants in a very untropical climate.
Experience counts, right?
I’ve been working with words for over 15 years, and have a few real-life certificates to back up these fanciful claims.
I was a PR for ten years – in-house and agency-side – and have been a professional copywriter for five. I’m a member of the ProCopywriters Alliance and am always looking for opportunities to learn,
What my clients say
“Flexible and responsive, Helen has a natural talent for writing that captures the very essence of clients’ key messages.”
Louise Morgan, MD, TMPR
“Helen is an excellent writer, able to effectively communicate about complex issues and businesses on paper.”
James Brooke, MD, Rooster
“I thoroughly enjoyed working with Helen and really valued her input in shaping our brand guidelines and content approach.”
Chris Flynn, MD, Ortharize
“Helen understood very quickly how to capture the feelings, the essence and the message of the content she had to write and correct.”
Beartiz Lecumberri, Documentary Film Maker
“From brand messaging and strategy to PR-focused articles, Helen has consistently delivered great work.”
Tugce Erdem, Senior Marketing Manager, Zeus
“Helen is an accomplished copywriter who really takes the time to understand the brief, brand values and establish the tone of voice.”
Ashleigh Donald, Founder, Halo Business Consulting
Brands I've worked with
Hey, you got to the end!
Did you get all this way without checking out my prices? Brilliant.
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